Statistics On Internet Marketing
Mar 1st, 2009 by admin
Have you heard of Internet Marketing? It is the term used to denote advertising that is used to sell goods and services on the Internet. There are many different types of Internet Marketing. They are affiliate marketing, banner ads, blogging and blog marketing, email marketing, interactive advertising, pay per click advertising, and search engine marketing such as search engine optimization (SEO).
What started as traditional advertising on a web site to sell products has turned into a multi-billion dollar business. In fact, the Interactive Advertising Bureau and PricewaterhouseCoopers said that at least $7.9 billion was spent in the United States during the first six months of 2006. By the end of the year, they had predicted that about $15 billion, if not more, would be spent.
What doe numbers like this mean? This proves the importance of the Internet for marketers and online advertising. Whereas advertisers used to focus on markets such as television, radio, and printed material such as newspapers or magazines, more and more are looking towards the Internet to help them improve profits. Search advertising, advertising that is done mainly by making sure your web page appears near the top of search engine rankings, remains the largest revenue generator for Internet advertising. This is done through the use of keywords and key phrases. When someone searches for a certain word or phrase, the sites that are ranked higher with the search engines appear first. If they have banner ads, blogs, or pay per click advertising, they will get more of the advertising dollars than sites that are lower ranked.
But, other forms such as video ads are starting to attract more attention and bring in more money for advertisers. Podcast advertising is another great way for companies to advertise their services and products through Internet marketing. In 2006 alone, $80 was spent on podcast advertising. That number is expected to be five times as much by 2011.
The United States is not the only country benefiting from Internet marketing. In the United Kingdom, over one billion pounds was spent on online advertising in 2005. Internet marketing has become so popular that the British Broadcasting Corporation (BBC) in England is also thinking of using Internet Marketing to supplement its income. The company has estimated that it may be able to make as much as 48 - 105 million pounds with advertising revenues generated by Internet marketing.
As we enter 2007, researchers believe that more and more businesses will use the Internet to advertise. Studies show that advertisers will spend approximately $8.3 billion on paid search ads alone. That is over a billion more than last year. With the Summer Olympics and United States Presidential election taking place in 2008, researchers believe that as much as $22 billion could be spent on Internet marketing.
Is all this online advertising actually making a difference? Studies point to yes. In 2007, it is expected that online spending will reach a new high of $20 billion dollars.
Sources:
http://en.wikipedia.org/wiki/Internet_marketing
http://www.theregister.co.uk/2006/09/29/internet_advertising_booms/
http://www.theregister.co.uk/2006/10/31/advertising_revenue/
http://www.theregister.co.uk/2005/10/04/online_ads/
http://www.emarketer.com/
http://www.emarketer.com/Article.aspx?1004635
George Dokoupil
http://www.articlesbase.com/marketing-articles/statistics-on-internet-marketing-124661.html
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Internet marketing statistics query?
I am new to internet marketing and to satisy my curiosity I would be grateful for information on any of the following please:
do you know:
- the number of people joining the internet
- the number of people who take part in internet marketing and then leave
- the profile of people who buy, people who don't etc
Any information relating to internet usage or internet marketing would be appreciated.
Thanks!
Well as far as the number of people joining the internet is concerned, all I know for a fact is that there are currently more than 1 billion internet users worldwide and that this number is growing at an astronomical rate. You can get the exact statistics here: http://www.internetworldstats.com/stats.htm
It is said that the internet will be generating revenue in the trillions of dollars in a couple of years' time. So you're at the right place at the right time if you want to start an internet business.
Sadly it has to be said that the internet is loaded with scams, con artists and people who are going all out to rip unsuspecting newbies off, in every way they can. This is the reason why 95% of potential internet marketers throw in the towel after just 12 months on line.
At the same time it also has to be said that there are many legitimate opportunities out there in every niche imaginable.
It is very hard to say something about the profile of buyers etc because this ranges tremendously from youngsters to senior citizens, from freebee seekers to people who are willing to pay good money for good information. It all depends on what market you are in.
The best advice I can give you is to be cautious and to do proper research before you endeavour on this road.
You might also be interested to have a look at this site:
http://www.onestopmarketingtools.com
They give away a complete webmasters resource kit at no charge, which I have found extremely helpful to get the ball rolling for me in the internet marketing arena.
Hope this was helpful!
References :
http://www.internetworldstats.com/stats
http://www.onestopmarketingtools.com